Design & Artwork

Based in Greater Manchester
with over 30 years experience
in building many successful
global retail brands.

Martin Harwood
Martin Harwood
Lookfantastic digital banner artwork
No. 01 / Lookfantastic

Digital social & banner artwork

Digital · 2024
Lookfantastic gift box sleeve
No. 02 / Lookfantastic

Premium gift box sleeve

Print · Finish
Myprotein Origin packaging — grunge texture
No. 03 / Myprotein

Origin range — grunge packaging

Packaging
Multilingual literature — DHL · NHS · Jumeirah
No. 04 / DHL · NHS · Jumeirah

Multilingual literature

Print + Digital
ESPA · Christophe Robin CRM email
No. 05 / ESPA · C. Robin

CRM email design

Digital
Myprotein packaging rebrand — creative artwork
No. 06 / Myprotein

Packaging rebrand

Packaging · 2023
ESPA wrap-around sleeve packaging
No. 07 / ESPA

Wrap-around sleeves

Packaging
Illamasqua 'Neon' luxury packaging
No. 08 / Illamasqua

Luxury 'Neon' packaging

Design + Artwork
ESPA Christmas luxury gift packaging
No. 09 / ESPA

Christmas gift packaging

Seasonal
Eyeko mascara — packaging & POS unit
No. 10 / Eyeko Beauty

Mascara range + POS

Packaging · POS
Kellogg's Corn Flakes masterbrand
No. 11 / Kellogg's

Corn Flakes masterbrand

Packaging
Kellogg's NPD — hand-drawn to final
No. 12 / Kellogg's

NPD: concept to launch

Packaging Design
Myprotein new design concept
No. 13 / Myprotein

New design concept

Packaging · Design
— About / 01

Senior Creative Artworker highly experienced in producing strong, high-quality artwork specialising in FMCG packaging as well as POS, press & digital marketing. Dedicated, with strong attention to detail and communication skills — collaborating with creative and production teams in energetic studio environments, with on-site freelance experience. Adapts and creates master artworks from approved creative concepts to print-ready files, adhering to brand guidelines and style guides.

Accomplished Graphic Designer and Art Director, having worked both client-side and client-facing for premium brands at TBWA, Kellogg's and THG. A proven problem solver, delivering key projects on time and within budget.

Notable works

  • Kellogg's RTEC masterbrand rebranding and several successful on-pack & snacks promotions.
  • Myprotein rebranding — artwork design and typography across the full whey powder and snacks range.
FMCG Packaging POS & Press Graphic Design Art Direction Team Lead Print CRM

Packaging

Print

Digital

Tools

— Contact / 02
LinkedIn linkedin.com/in/martinharwood
Based Manchester · UK