Design & Artwork

Based in Greater Manchester
with over 30 years experience
in building many successful
global retail brands.

Martin Harwood
Martin Harwood
Kellogg's Corn Flakes masterbrand
No. 01 / Kellogg's

Corn Flakes masterbrand

Packaging
Kellogg's NPD — hand-drawn to final
No. 02 / Kellogg's

NPD: concept to launch

Packaging Design
— About / 01

Senior Creative Artworker highly experienced in producing strong, high-quality artwork specialising in FMCG packaging as well as POS, press & digital marketing. Dedicated, with strong attention to detail and communication skills — collaborating with creative and production teams in energetic studio environments, with on-site freelance experience. Adapts and creates master artworks from approved creative concepts to print-ready files, adhering to brand guidelines and style guides.

Accomplished Graphic Designer and Art Director, having worked both client-side and client-facing for premium brands at TBWA, Kellogg's and THG. A proven problem solver, delivering key projects on time and within budget.

Notable works

  • Kellogg's RTEC masterbrand rebranding and several successful on-pack & snacks promotions.
  • Myprotein rebranding — artwork design and typography across the full whey powder and snacks range.
FMCG Packaging POS & Press Graphic Design Art Direction Team Lead Print CRM

Packaging

Print

Digital

Tools

— Contact / 02
LinkedIn linkedin.com/in/martinharwood
Based Manchester · UK